Explore schemas and Experience Data Model (XDM)

In this step, you will explore the Experience Data Model (XDM), which is the standard data model for describing customer experiences in Adobe Experience Platform. You will learn how XDM supports real-time customer profiles, machine learning, and Customer Journey Analytics. You will also understand the importance of schemas in structuring and ingesting data, and how they form the foundation for Experience Platform implementations. This overview will help you grasp the essential components of schemas and their role in data-driven marketing and analytics.

Next, you will delve into the key building blocks of XDM schemas, including fields, datatypes, schema field groups, classes, and behavior.