Explore event depth in Customer Journey Analytics

In this step, you will explore the concept of event depth in Customer Journey Analytics. Event depth is a standard dimension component that allows for precise sequential tracking of user interactions within sessions. You will learn how this feature provides valuable insights into customer behavior patterns across digital and offline platforms. By understanding event depth, you can enhance your analysis of user behavior and optimize customer experiences.

Next, you will be introduced to calculated metrics in Customer Journey Analytics, where you will learn how to create and use them to gain deeper insights into your data.