Understand segments in Customer Journey Analytics

In this step, you will explore the concept of segments (seen in this video as "filters") within Customer Journey Analytics. You will learn how segments identify subsets of visitors or customers based on attributes and events. Additionally, you will gain insights into the key components of the filter (segment) builder, which allows you to construct segments using a hierarchy of nested containers. This understanding will help you effectively analyze customer interactions across different channels and sessions.

Next, you will delve into the concept of event depth in Customer Journey Analytics, which provides insights into user interactions within sessions.