Key takeaways

In this module, you have learned how to effectively utilize segments and filters, explore event depth, and create calculated metrics in Customer Journey Analytics. These skills will enable you to analyze customer behavior and optimize experiences across digital and offline platforms.

The following are some of the key takeaways from the module:

• Understand how to use segments and filters to identify subsets of visitors based on attributes and events.
• Explore event depth to track user interactions within sessions and gain insights into customer behavior patterns.
• Create calculated metrics to derive insights from data and facilitate easier analysis without manual calculations.

Now it's time to measure how well you learned these lessons with a short quiz.