Unlock advanced insights with the ‘Next or Previous’ function in derived fields

In this step, you will explore how to use the ‘Next or Previous’ function in Customer Journey Analytics to create complex derived fields. This function allows you to concatenate marketing channel values at the user level, providing deeper insights into marketing strategies and revenue generation. You will learn to set up a new dimension that helps answer questions about user interactions with marketing channels and their impact on revenue.

For more information, please visit the documentation.

This concludes the module on using derived fields in Customer Journey Analytics. You now have the skills to create advanced data manipulations and gain deeper insights into your marketing strategies. For further exploration, refer to the documentation for more detailed guidance.