Create derived fields in Customer Journey Analytics

In this step, you will learn how to create derived fields in Customer Journey Analytics to perform complex data manipulations on the fly. By using a customizable rule builder, you can apply logic retroactively to your reporting, ensuring that your data is in a usable format for analysis and action. This feature allows you to improve the quality and accuracy of your data, making it easier to conduct meaningful analysis and derive insights.

This feature helps you improve the quality and accuracy of data in your projects due to data errors or gaps.
Example use cases include:

• Configure a derived page name field that corrects page name values that were improperly collected.
• Configure a derived marketing channel field that determines the proper marketing channel based on one or more conditions, such as URL parameter, page URL, or page name.

For more information, please visit the documentation.

Next, you will explore how to unlock advanced insights using the 'Next or Previous' function in derived fields, enhancing your data analysis capabilities in Customer Journey Analytics.