Set attribution settings in data views

In this step, you will learn how to customize your data view by setting persistence and attribution settings directly in the user interface. You will explore how to assign default attribution models and lookback windows for metrics, as well as allocation and expiration settings for dimensions. This will help you streamline your data analysis process in Customer Journey Analytics.

Next, you will discover how to create derived fields in Customer Journey Analytics to perform complex data manipulations and enhance your reporting capabilities.