Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is the benefit of setting attribution settings in data views within Customer Journey Analytics?

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1. It allows for consistent application of attribution models across metrics and dimensions.
2. It ensures that data is collected in real-time.
3. It provides a way to automate data entry processes.
4. It enhances the visual appeal of data reports.

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How can derived fields improve data quality and accuracy in Customer Journey Analytics?

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1. By allowing complex data manipulations to be applied retroactively.
2. By automatically correcting all data entry errors.
3. By providing real-time data updates.
4. By eliminating the need for manual data analysis.

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What are some advantages of using the 'Next or Previous' function in derived fields?

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1. It automatically generates marketing strategies.
2. It enables deeper insights into user interactions with marketing channels.
3. It allows for the creation of new dimensions based on user-level data.
4. It helps in analyzing marketing channel combinations that drive revenue.

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