Key takeaways

In this module, you learned how to enhance your data analysis capabilities in Customer Journey Analytics by configuring advanced settings and creating derived fields. You explored how to set attribution settings in data views, create derived fields using a rule builder, and utilize the 'Next or Previous' function for deeper insights. These skills are essential for improving data quality and accuracy in your projects.

The following are some of the key takeaways from the module:

• Understand how to set attribution and expiration settings for dimensions and metrics to optimize data views.
• Learn to create derived fields using the rule builder for complex data manipulations and retroactive logic application.
• Utilize the 'Next or Previous' function to create new dimensions that provide advanced insights into marketing strategies.

Now it's time to measure how well you learned these lessons with a short quiz.