Use Attribution IQ in freeform tables

In this step, you will explore how to customize and configure attribution models in freeform tables within Analysis Workspace. You will learn to apply different attribution models, such as last touch, first touch, and U-shaped, to analyze marketing channels and metrics like orders. You will also discover how to compare multiple attribution models simultaneously and apply segmentation and breakdowns to gain deeper insights into your data. This step will enhance your ability to understand and interpret attribution on your site effectively.

This concludes the module on using freeform tables and Attribution IQ in Analysis Workspace. You now have the skills to apply filters and attribution models to analyze your data more effectively.