Key takeaways

In this module, you have learned how to effectively utilize freeform tables in Analysis Workspace to enhance your data analysis capabilities. You explored various settings, understood how to manage table totals, applied filters, and customized attribution models using Attribution IQ. These skills will enable you to manipulate and analyze data with precision, allowing you to tell compelling data stories.

The following are some of the key takeaways from the module:

• Understand and configure row and column settings in freeform tables to align data for better comparison and storytelling.
• Manage table totals by enabling or disabling them, and understand how segments and filters affect these totals.
• Apply filters to freeform tables to refine data views and focus on specific data subsets for detailed analysis.
• Utilize Attribution IQ to customize attribution models, allowing for detailed comparisons and insights into marketing performance.

Now it's time to measure how well you learned these lessons with a short quiz.