Trigger a journey on form submission

In this step, you will learn how to trigger a journey in Adobe Journey Optimizer based on real-time customer input. When a customer submits a form with their name, email, and investment preference, the submission triggers a real-time journey that sends a personalized email to the customer. You will explore how form submissions can act as triggers for automated journeys and learn strategies for sending personalized communications using Journey Optimizer.

Pre-requisites for this tutorial

• Access to Experience Platform

• Basic understanding of Experience Platform concepts (Profiles, Audiences, Datasets)

• Familiarity with Journey Optimizer

Implementation steps

• Define an event schema in Adobe Experience Platform
• Configure a custom event in Adobe Journey Optimizer
• Configure email channel
• Build a Journey Triggered by the Custom Event
• Send form submission data to Adobe Experience Platform
• Configure dataset lookup to include reference data in the email

Use case introduction and event schema creation

Next, you will create a custom event in Adobe Journey Optimizer to listen for form submission data arriving in Adobe Experience Platform.