Create actions in Journey Optimizer

In this step, you will learn what an action is in Journey Optimizer and how to use it effectively. You will explore different types of actions, such as sending emails, in-app messages, push notifications, and SMS messages. Additionally, you will learn how to use the Edit Profile and Jump actions, and how to configure custom actions to interact with external systems. By the end of this step, you will be able to define and implement actions to enhance customer journeys.

You have now learned how to create and configure actions in Journey Optimizer. This concludes the module. For further details, refer to the product documentation on configuring custom actions.