Create events in Journey Optimizer

In this step, you will learn how to create events in Journey Optimizer. You will explore the differences between event types and understand the requirements for platform schemas and datasets. You will also learn how to configure an event, specify the streaming endpoint, and define the payload for an event. This foundational knowledge will enable you to effectively use events to trigger journeys in Journey Optimizer.

Next, you will learn how to create actions in Journey Optimizer, including how to configure custom actions to enhance your customer journeys.