Key takeaways

In this module, you learned how to define events and actions within Journey Optimizer to effectively trigger and manage customer journeys. You explored the configuration of events, including specifying streaming endpoints and payloads, as well as the creation and customization of actions to engage customers or update profiles.

The following are some of the key takeaways from the module:

• Understand how to configure events in Journey Optimizer, including the specification of streaming endpoints and payloads.
• Recognize the different types of events, such as segment qualification, unitary, and business events, and their specific requirements.
• Learn how to define and use actions in Journey Optimizer, including sending messages and updating profiles.
• Gain the ability to create custom actions to interact with external systems, including setting up URLs, authentication, and payloads.
• Understand the importance of managing API calls with capping and throttling to prevent overloading external systems.

Now it's time to measure how well you learned these lessons with a short quiz.