Key takeaways

In this module, you learned how to establish foundational data structures in Journey Optimizer by configuring data sources, creating schemas, and mapping identities. These steps are crucial for supporting personalized journeys and effective audience segmentation.

The following are some of the key takeaways from the module:

• Understand and configure data sources in Journey Optimizer to access and utilize customer data effectively.
• Create schemas using the XDM Individual Profile class to define customer data models in Experience Platform.
• Map identities by labeling schema fields as identities and creating namespaces to unify customer profiles.

Now it's time to measure how well you learned these lessons with a short quiz.