Explore key capabilities of Experience Platform

In this step, you will explore the key capabilities of Experience Platform and understand how they bring value to your business. You will learn about the suite of shared, composable services that allow for flexible integration with your existing systems. Discover how Experience Platform enables real-time customer identity mapping, dynamic audience segmentation, and advanced data insights through AI and machine learning. Additionally, you will delve into the platform's privacy and governance features, as well as its extensive catalog of destinations for data export.

Next, you will learn about the applications built on Experience Platform, including Customer Journey Analytics, Real-Time Customer Data Platform, Journey Optimizer, and Mix Modeler.