Explore the overview of Experience Platform

In this step, you will gain an understanding of Experience Platform and the business challenges it addresses. You will learn about the importance of personalization in today's digital landscape and how Experience Platform helps brands overcome challenges like the deprecation of third-party cookies. Discover how Experience Platform serves as a data foundation, enabling brands to create unified customer views and deliver personalized experiences at scale.

Next, you will delve into the key capabilities of Experience Platform and learn how they bring value to your business.