Set up data for Journey Optimizer

In this step, you will learn about the real-time customer profile data and the necessary steps to set up customer profile data for Journey Optimizer. You will explore how Adobe Journey Optimizer, built on the Experience Platform, integrates customer and business data into a unified customer profile. This profile is essential for orchestrating and personalizing customer journeys. You will also understand the process of modeling customer data in schemas, creating datasets, and using source connectors to maintain an up-to-date real-time customer profile.

This concludes the module on setting up data for Journey Optimizer. You are now equipped with the foundational knowledge to manage customer data effectively in the Experience Platform.