Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is the main benefit of integrating customer and business data into a unified profile using the Experience Platform?

false

1. It enables a 360-degree view of the customer.
2. It allows for manual data entry.
3. It simplifies the process of data deletion.
4. It reduces the need for data storage.

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Which of the following are key steps involved in setting up data for use in Journey Optimizer?

true

1. Modeling customer data in schemas
2. Creating datasets based on schemas
3. Mapping identities to stitch data together
4. Deleting outdated customer profiles

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How does Journey Optimizer utilize the real-time customer profile?

true

1. By storing customer data for future use
2. By orchestrating and personalizing customer journeys
3. By maintaining up-to-date audience memberships
4. By working natively off audience segments

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