Create custom frequency capping rule sets

In this step, you will learn how to create a custom frequency capping rule set in Adobe Journey Optimizer. This will help you limit the number of communications sent to customers based on the type of communication. You will explore how to set up a rule set for sales emails, ensuring that customers receive no more than one sales email per day. By the end of this step, you will be able to apply these rules to your campaigns and journeys, effectively managing customer communication and reducing fatigue.

Next, you will explore journey frequency capping and prioritization to ensure that the highest priority content is delivered to your customers.