Configure business rules for frequency capping

In this step, you will learn how to use Adobe Journey Optimizer's business rules to set up frequency capping and prevent over-soliciting your customers. You will explore creating both global and custom rule sets, such as limiting all emails to one per day or capping promotional emails separately. This step will guide you through applying these rules to campaigns to effectively manage customer fatigue.

Next, you will learn how to work with rule sets to create customer frequency capping rules based on communication type.