Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is the primary benefit of using frequency capping in Adobe Journey Optimizer?

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1. To increase the number of messages sent to customers
2. To prevent over-soliciting and manage customer fatigue
3. To ensure all customers receive promotional emails
4. To automate the creation of email content

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How can custom frequency capping rule sets be used effectively?

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1. By limiting the number of communications based on type
2. By increasing the frequency of promotional emails
3. By ensuring all customers receive the same number of emails
4. By automating the scheduling of all communications

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What are the advantages of using journey frequency capping and prioritization?

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1. To allow customers to enter multiple journeys simultaneously
2. To ensure customers only enter the highest priority journeys
3. To limit the number of journeys a customer can enter in a given period
4. To increase the number of journeys available to customers

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