Key takeaways

In this module, you learned how to manage customer fatigue by controlling message delivery using Adobe Journey Optimizer's features such as frequency caps, rule sets, journey prioritization, and quiet hours. These tools help ensure that communications are sent at the right frequency and time, enhancing customer engagement and brand perception.

The following are some of the key takeaways from the module:

• Understand how to configure business rules for frequency capping to prevent over-soliciting customers.
• Learn to create custom frequency capping rule sets to limit communications based on type.
• Gain insights into prioritizing and capping journeys to ensure customers receive the highest priority content.
• Explore how to configure and apply quiet hours to avoid sending messages during inappropriate times.

Now it's time to measure how well you learned these lessons with a short quiz.