Identify potential conflicts

In this step, you will learn how to identify and manage potential conflicts in your marketing efforts using the Conflict Management tool in Journey Optimizer. You will explore how to detect overlapping audiences, concurrent timelines, shared communication channels, and frequency constraints across journeys and campaigns. This knowledge will help you ensure a seamless and customer-friendly communication experience by avoiding overwhelming your audience with too many interactions.

This concludes the module on managing potential conflicts in your marketing strategies. You now have the tools to ensure your communications are well-coordinated and customer-centric.