Monitor and analyze your journey with journey reports

In this step, you will explore how journey reports in Adobe Journey Optimizer provide insights into the performance and effectiveness of your customer journeys. You will learn to track key metrics such as engagement, entries, exits, and failures, allowing you to understand what works and where adjustments are needed. Journey reports offer a deep analysis of individual journeys, making them ideal for troubleshooting and measuring the impact of recent changes. By the end of this step, you will know how to use journey reports to fine-tune your customer experience.

Next, you will learn about channel level reports and how to access, navigate, and export them for a more detailed analysis of your marketing efforts.