Implement a customer onboarding journey

In this step, you will learn how to implement a customer onboarding journey using Journey Optimizer. This journey targets new loyalty members by delivering personalized emails and SMS messages to encourage app downloads. You will explore the process of sending a welcome email, checking app installation, and following up with reminders. Additionally, you will discover how to use the AI content assistant to create and personalize content effectively.

Next, you will validate the journey logic using the Journey Dry Run feature in Journey Optimizer to ensure everything works as expected before going live.