Use audience qualification in Journey Optimizer

In this step, you will explore how to use audience qualification events in Journey Optimizer and understand their common use cases. You will learn how to build a journey using audience qualification and discover best practices to apply when using these events. Audience qualification events occur when a customer profile enters or exits an audience, triggering a journey in response. This step will guide you through creating a journey for new loyalty club members, using audience qualification to streamline the process.

Next, you will learn how to implement a customer onboarding journey in Journey Optimizer, focusing on delivering personalized emails and SMS to new loyalty members.