Use read audience in Journey Optimizer

In this step, you will learn how to create a journey using the Read Audience activity in Journey Optimizer. You will explore the applicable use cases for batch-based journeys and understand the best practices to apply. By the end of this step, you will be able to effectively use the Read Audience feature to orchestrate journeys that engage all members of a target audience.

Next, you will explore how to use audience qualification events in Journey Optimizer and understand their common use cases.