Use business events in Journey Optimizer

In this step, you will learn how to use business events in Journey Optimizer to trigger journeys based on non-people-related events. You will explore how to configure business events, understand their applicable use cases, and learn best practices for building journeys with them. By the end of this step, you will be able to create personalized messaging in journeys using data from business events.

Next, you will explore how to use the Read Audience activity in Journey Optimizer to create batch-based journeys. You will learn about the applicable use cases and best practices for this feature.