Explore transactional journeys in Journey Optimizer

In this step, you will explore the concept of transactional journeys and learn how to build them in Journey Optimizer. You will understand the applicable use cases for transactional journeys, such as order confirmations and password resets. Additionally, you will discover best practices for creating effective transactional journeys. By the end of this step, you will be equipped to design a transactional journey that responds directly to specific events.

Next, you will delve into the use of business events in Journey Optimizer, learning how to trigger journeys based on non-people-related events.