Introduction to building a journey

In this step, you will learn the basics of building a journey using the journey canvas in Adobe Journey Optimizer. You will explore the journey canvas, understand the different activities available for creating journeys, and follow a step-by-step process to build a simple journey. This foundational knowledge will help you manage and customize customer journeys effectively.

Next, you will learn about the different states of a journey and how to publish it in Adobe Journey Optimizer.