Explore the journey designer overview

In this step, you will explore how to design and manage customer journeys using the journey designer in Journey Optimizer. You will learn about the intuitive drag-and-drop interface that allows you to orchestrate multi-step customer journeys from a single canvas. Discover how to use events to trigger experiences and actions to engage customers through various channels. You will also learn about the testing capabilities that help optimize customer engagement strategies before journeys go live.

Next, you will delve into the basics of building a journey in Journey Optimizer, where you will learn about the journey canvas and the different activities available for creating effective customer journeys.