Quiz

To pass this module quiz, you must answer at least 2 out of 3 questions correctly. It is not timed, and you can retake it as many times as needed..

What is a key benefit of using the drag and drop interface in Journey Optimizer?

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1. It allows for easy orchestration of multi-step customer journeys.
2. It automatically generates customer profiles.
3. It provides real-time analytics on customer behavior.
4. It integrates with all third-party messaging services.

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How does Journey Optimizer enhance customer engagement strategies before journeys go live?

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1. By providing real-time customer feedback.
2. By offering testing capabilities to optimize strategies.
3. By automatically adjusting journey paths based on customer data.
4. By integrating with social media platforms for broader reach.

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Which activities can be used to tailor a journey to individual customer preferences in Journey Optimizer?

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1. Event activities
2. Orchestration activities
3. Action activities
4. Audience qualification events

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