Key takeaways

In this module, you have been introduced to the core concepts of Journey Designer in Adobe Journey Optimizer. You learned about the interface, key features, and the process of building and publishing a journey. You should now understand how to effectively use Journey Designer to create and manage customer journeys.

The following are some of the key takeaways from the module:

• Navigate the Journey Designer interface to design and manage customer journeys using a drag-and-drop canvas.
• Build journeys by utilizing event, orchestration, and action activities to create personalized customer experiences.
• Understand the different journey statuses and the impact of publishing a journey in Journey Optimizer.
• Implement transactional and business event journeys to trigger messages based on specific events.
• Validate journey logic using the Journey Dry Run feature to ensure accuracy before going live.

Now it's time to measure how well you learned these lessons with a short quiz.