Trigger campaigns using APIs

In this step, you will learn how to create and trigger a campaign in Adobe Journey Optimizer from an external system using the interactive message execution REST API. You will explore how API-triggered campaigns offer a quick and efficient way to send communications for ad hoc use cases. This feature allows you to create a campaign in the Journey Optimizer interface and invoke it via REST API based on user interactions. You will also understand the differences between API-triggered campaigns and profile-enabled events, and discover practical use cases for transactional and operational messages.

You have now learned how to trigger a campaign through an API in Adobe Journey Optimizer. This concludes the module on campaign creation and management. Thank you for participating.