Create a web campaign

In this step, you will learn how to create a web campaign using Adobe Journey Optimizer. You will understand the concept of a web campaign and how to configure its properties. You will also learn how to review and publish the campaign to engage with visitors on your web properties. This tutorial will guide you through the process of setting up a web campaign, including selecting the appropriate audience and scheduling the campaign for activation.

Next, you will explore how to trigger campaigns using APIs in Adobe Journey Optimizer.