Configure and send a push campaign

In this step, you will learn how to configure and send a push notification campaign using Adobe Journey Optimizer. Push notifications are a powerful tool to engage your mobile app users by delivering messages directly to their lock screens or notification centers, even when the app is not open. You will explore how to set up a push campaign, select the appropriate audience, and customize the notification content for both iOS and Android platforms. By the end of this step, you will be able to activate and send a push notification campaign effectively.

Next, you will learn how to create a web campaign in Adobe Journey Optimizer, allowing you to engage with visitors on your web properties.