Create an in-app campaign

In this step, you will learn how to create, configure, and publish in-app messages using campaigns in Journey Optimizer. You will understand the concept of in-app messaging and how it differs from push notifications. You will also explore how to define specific rules, set triggers, and schedule your in-app messages to enhance user engagement and experience. By the end of this step, you will be able to effectively utilize in-app messaging as a real-time engagement channel.

Next, you will learn how to configure and send a push campaign in Journey Optimizer, expanding your skills in mobile app user engagement.