Create an Action Campaign

In this step, you will learn how to create an Action  Campaign in Journey Optimizer to deliver one-time content to a specific audience. You will explore how to select a channel, edit content, set an audience, and schedule the campaign. You will also learn how to review the campaign properties and activate it. By the end of this step, you will be able to deploy a channel-based experience efficiently.

Next, you will learn how to create an in-app campaign, understanding its unique features and how to configure and publish in-app messages.