Key takeaways

In this module, you learned how to create and manage action-based campaigns using Adobe Journey Optimizer. You explored various channels such as in-app messaging, push notifications, web overlays, and code-based experiences to deliver personalized content to targeted audiences. You should now understand how to effectively configure, personalize, and activate campaigns to engage customers at key moments.

The following are some of the key takeaways from the module:

• Understand how to create a campaign and select the appropriate channel and audience for targeted messaging.
• Learn to configure in-app campaigns by defining triggers and conditions for message delivery.
• Gain skills in setting up push campaigns, including personalization and scheduling for optimal engagement.
• Master the creation of web campaigns by configuring properties and reviewing content before activation.
• Learn to trigger campaigns using APIs for real-time, transactional, and operational communication.

Now it's time to measure how well you learned these lessons with a short quiz.