Configure content experiments for emails

In this step, you will learn how to configure content experiments using A/B testing in Journey Optimizer to determine which email content best drives your business objectives. You will explore setting up an A/B test for email content experimentation, focusing on testing different subject lines to improve open rates and engagement. By the end of this step, you will understand how to configure experiments, select success metrics, and analyze experiment reports to identify the most effective email treatments.

This concludes the module on content experimentation in Journey Optimizer. You now have the knowledge to set up and analyze A/B tests to optimize your email campaigns effectively.