Introduction to experimentation

In this step, you will explore how to run tests and simulations in Journey Optimizer to refine your content and optimize the customer journey using data-driven insights. You will learn how Journey Optimizer enables you to test different content, channels, audiences, and journey variations to enhance engagement and conversions. Discover how to conduct experiments to identify the best subject lines and body copy for each channel, and how to use data visualization and reporting to gain actionable insights. This step will empower you to make informed decisions and improve your campaign strategies with experimentation in Journey Optimizer.

Next, you will learn how to configure content experiments for emails to effectively A/B test and determine which email content best drives your business objectives.