Create an in-app campaign

In this step, you will learn how to create, configure, and publish in-app messages using campaigns in Adobe Journey Optimizer. You will understand the concept of in-app messaging and how it differs from push notifications. You will also explore how to leverage user actions and events to enhance engagement and customer experience. By the end of this step, you will be able to create a campaign, define its properties, set triggers, and schedule your in-app messages effectively.

Next, you will learn how to create content cards to further enhance user engagement within your application.