Key takeaways

In this module, you learned how to design inbound mobile experiences using Adobe Journey Optimizer to enhance customer engagement through personalized in-app messages, content cards, and code-based experiences. You should now understand how to create and configure these elements to respond to customer interactions in real time.

The following are some of the key takeaways from the module:

• Understand the process of authoring and testing in-app messages using the in-line authoring feature in Journey Optimizer.
• Learn how to create and configure in-app campaigns, including setting triggers and scheduling messages for targeted audiences.
• Gain insights into creating content cards that provide non-intrusive updates and promotions within mobile and web applications.
• Explore the creation of code-based experience campaigns to deliver personalized content across various platforms using server-side, API-based, or SDK-based methods.

Now it's time to measure how well you learned these lessons with a short quiz.