Create a WhatsApp journey

In this step, you will learn how to create a multi-step WhatsApp journey using Adobe Journey Optimizer. You will set up a journey that sends a cruise booking confirmation, waits three days, and then delivers a targeted upsell message. You will define your audience, configure WhatsApp actions, and personalize messages using approved templates. Additionally, you will preview and test messages with media and dynamic variables before publishing. This step is ideal for marketers looking to automate personalized customer engagement through WhatsApp.

With the WhatsApp channel and Adobe Journey Optimizer, you are now equipped to drive deeper customer relationships through real-time personalized messaging. This concludes the module, empowering you to deliver impactful customer engagement.