Set up RCS in Journey Optimizer

In this step, you will learn how to configure and send branded, interactive RCS messages using Journey Optimizer with a custom SMS provider. You will set up API credentials, webhooks, and channel configurations to build a journey that delivers rich, personalized messaging experiences. This process enhances customer engagement by leveraging the advanced capabilities of RCS, such as images, carousels, and interactive buttons, all within the native messaging app.

Next, you will explore how to create a WhatsApp journey, further expanding your ability to automate personalized customer engagement through Journey Optimizer.