Overview of SMS and MMS messaging

In this step, you will explore how to create, schedule, and distribute SMS and MMS messages using Adobe Journey Optimizer. You will learn how to set up API credentials with your preferred SMS vendor and enter compliance details to meet communication regulations. Additionally, you will discover how to create a channel configuration and use existing customer profiles to craft personalized campaigns. This step will also cover how to preview and deliver messages at scale, as well as how to access real-time reports for tracking message performance.

Next, you will learn how to configure double opt-in for SMS using Sinch and Infobip, ensuring compliance with marketing consent regulations.