Configure and send a push campaign

In this step, you will learn how to configure and send a push notification campaign using Adobe Journey Optimizer. You will explore the process of setting up a push campaign, including selecting the app surface, defining the audience, and customizing the notification content for both iOS and Android devices. By the end of this step, you will be able to activate and send a personalized push notification to engage your mobile app users effectively.

Next, you will explore how to create, schedule, and distribute SMS and MMS messages to reach your customers on the go using Adobe Journey Optimizer.