Explore push notifications in Journey Optimizer

In this step, you will learn how to build push notifications using Journey Optimizer to engage mobile app users with personalized, targeted messages. You will explore the process of creating campaigns, setting baseline criteria, and customizing your audience. Additionally, you will discover how to edit content, add media, and personalize notifications to make them more engaging. By the end of this step, you will understand how push notifications can effectively connect with your audience at the right moments.

Next, you will learn how to configure and send a push campaign in Journey Optimizer.